Excelligence is a documented exception to the DDL stamp system. AuditForge has its AF seal. Knowledge Vault has its KV seal. Excelligence has a graph — 105+ governed entries connected by 200+ typed edges. The force-directed graph explorer is the identity. A stamp would compete with it. The EX monogram is available as a reduction mark only (favicon, 32px and below).
BRAND EXCEPTION · Ratified
The Excelligence graph IS the visual centerpiece. Any brand touchpoint larger than 32px should feature the graph (force-directed layout, gold nodes on navy) rather than a traditional stamp. The graph reads “this is a living, governed structure” at a glance — no mark can replicate that.
GRAPH AS MARK · 180px Force-directed · gold on navy
REDUCTION MARK · 32px Favicon only
Color Tokens
Gold, not amber.
Excelligence gold #D4A843 was resolved 2026-03-15 to differentiate from D&A Analytics amber #C49A3C. Gold reads Excel / spreadsheet / knowledge. Amber reads analytics. They are close neighbors — never interchange them.
Navy
#0D1B2A
Background
Card
#10202F
Surface
Cream
#F5F1EB
Text
Gold
#D4A843
Accent
Amber
#C49A3C
Not Excelligence
Typography
Three fonts. Cathedral voice.
Space Grotesk for display, JetBrains Mono for entry IDs and edge counts, Source Serif 4 for prose. The registry is structured. The graph is structured. The type system must be too.
Every existing Excel resource does flat lookup: name to definition. Excelligence maps name to intent to tier to progression to what breaks to what comes next. The graph structure is the difference.
Schema Status
v0.2 — Locked.
Every entry on Excelligence conforms to a ratified schema. 17 fields per entry. Every edge typed. The registry is governed like the Standards Registry.
The primary tagline is the brand thesis in six words. Use the Rowan Bennett quote as a secondary — it’s the canon pull quote from CR-EXCEL-001 and earns its place in hero moments.
“Excel knowledge, governed and graphed.”
CANON QUOTE: “The graph is the cathedral.” — Rowan Bennett · Seat 1005 · CR-EXCEL-001
OG Dimensions & Tone
Cathedral energy.
Excelligence is the deep, governed, structural one. Not a tutorial site. Not a tips blog. Tone is quiet authority — the way a cathedral doesn’t have to say it’s a cathedral.
OG Image
1200×630px. Navy background. Graph fragment right-centered (not a stamp). Product name Space Grotesk 700 cream 52px. Tagline gold 24px. Source: public/og-excelligence.png.
Tone — Do
Governed. Structured. Graphed. Typed. Deep. “The registry is the rulebook.” Let the graph speak — don’t over-narrate.
Tone — Don’t
No “Excel hacks.” No “one weird trick.” No emoji-laden bullet lists of formulas. No tutorial framing. This is a reference cathedral, not a classroom.
Graph Rule
Every visual ≥ 64px: show nodes and edges, not a monogram. Gold nodes on navy. LEADS_TO / DEPENDS_ON / PAIRS_WITH are the three typed edges — use the vocabulary.