Ledger — Brand Kit v1.0

The Mark

Ledger stamp — L monogram in amber ring

The Ledger mark is a stamp seal: cream L monogram on navy fill, amber outer ring, dashed inner ring, cardinal ticks. Feels commissioned, not generated. At 32px and below: reduction mark — L monogram, single ring, no arc text.

ON NAVY · 140px

ON CARD · 80px

REDUCTION · 32px

Color Tokens

Amber on navy. Cream in motion.

Amber #C49A3C is the Ledger accent. It signals governed, verifiable, credential-grade — not the consumer green of BlindSpot, not the crimson of AuditForge. Every Ledger surface is navy-first with amber highlights on verified state.

Navy

#0D1B2A

Background

Card

#10202F

Surface

Cream

#F5F1EB

Text

Amber

#C49A3C

Accent · Verified

Steel

#6B7B8D

Muted

Typography

Three fonts. One voice.

Space Grotesk for display. JetBrains Mono for data, IDs, and credential timestamps. Source Serif 4 for long-form prose and the tagline. No Inter. No system fonts. No exceptions.

Space Grotesk · Display

Your work, verified.

JetBrains Mono · Data

ENGAGEMENTS 4 · CONTROLS 212 · LOGGED 789h · AUDITFORGE VERIFIED

Source Serif 4 · Body

A Ledger card is a snapshot of verified professional activity. Not a resume. Not a profile. A governed record with source-linked badges. Every card is a receipt.

Tagline

Use the full line. Earn the short one.

The primary tagline establishes the thesis. The short form (“receiptsume”) is a canon term — only use it once the primary is already present on the page.

“LinkedIn is self-reported. This is verified.”

SHORT: It’s a receiptsume. · CLOSING: The data is already there. The card is a read view.

OG Dimensions & Tone

Receiptsume energy.

Professional. Verified. Portable. Never braggy. The card does the selling — the copy just points at it.

OG Image

1200×630px. Navy background. Ledger stamp right-centered. Product name Space Grotesk 700 cream 52px. Tagline amber 24px. URL steel uppercase mono 16px. Source: public/og-ledger.png.

Tone — Do

Verified. Governed. Portable. Source-linked. “The badge fires when the work is done.” Let the data speak; keep adjectives spare.

Tone — Don’t

No “rockstar,” no “guru,” no resume adjectives. Never imply unverified stats. Never bury the source — the card shows where every number came from.

Badge Rule

Three badge types only: AuditForge Verified (amber), Third-Party Connected (steel), Self-Reported (cream). Every card labels its source. No ambiguity.

Ledger Brand Kit