PositionBook — Brand Kit v1.0

D&A ANALYTICS · Sibling to BlindSpot

PositionBook is the trading half of the D&A Analytics family. BlindSpot (sports) and PositionBook (markets) share the same methodology — log everything, find the pattern, remove the blind spot — and the same color family. Green reads “evidence-based, quantitative, calm.”

The Mark

PB stamp — green ring, cream monogram

PositionBook uses the standard DDL stamp anatomy: green outer ring, dashed inner ring, cream PB monogram, cardinal ticks. BlindSpot’s helix is the documented exception in the family; PositionBook is not — trade intelligence carries institutional weight.

ON NAVY · 140px

ON CARD · 80px

REDUCTION · 32px

Color Tokens

Green that reads evidence-based.

PositionBook’s green is not the consumer bright #22C55E of BlindSpot’s product UI — it’s #4A9E6B, muted, institutional, trading-desk green. Every surface is navy-first; green marks the live dataset.

Navy

#0D1B2A

Background

Card

#10202F

Surface

Cream

#F5F1EB

Text

Dave Green

#4A9E6B

Accent · Live

Steel

#6B7B8D

Muted

Typography

Three fonts. Data voice.

Space Grotesk for display. JetBrains Mono for every number on the page — R-multiples, win rate, ticker symbols. Source Serif 4 for prose and the tagline.

Space Grotesk · Display

Every trade. Every pattern.

JetBrains Mono · Data

WIN RATE 30.5% · AVG R 2.31 · 241 TRADES · SNDK +$266

Source Serif 4 · Body

Most traders know their win rate. Nobody knows their late-session win rate on gap-up momentum plays after a two-loss streak. PositionBook does.

Tagline

Signal. Structure. Edge.

The primary tagline mirrors the D&A family pattern established by BlindSpot (“signal → structure → edge”). The specific line below is the PositionBook voice.

“You are not losing. You are not tracking.”

FAMILY LINE: signal → structure → edge · METHOD: log everything, find the pattern, remove the blind spot.

OG Dimensions & Tone

Analytical. Sharp. Evidence-based.

PositionBook is not a hype product. It is not a signals-selling product. It is a logging layer and a pattern surface. The tone is calm and precise — the tone of someone reading a journal, not a tipster.

OG Image

1200×630px. Navy background. PB stamp right-centered. Product name “Position” cream + “Book” green. Tagline green 24px. URL steel uppercase mono 16px. PNG pending generation.

Tone — Do

Evidence. Pattern. Tracking. R-multiple. Expectancy. Drawdown. Never predict; describe what the log shows. Let the data carry the weight.

Tone — Don’t

No “guru.” No “to the moon.” No signal subscriptions. No dollar-bag emojis. No promises of returns. Not even a winking one.

D&A Family Rule

Green in the product UI. Amber if DDL is referencing PositionBook from outside. Do not flatten the two greens of BlindSpot — different product, different context.