D&A Analytics — Brand Kit

Color System

Primary Palette

Dave Green

#22C55E

Primary · d

Alex Green

#86EFAC

Secondary · a

Neutral

#E2E8F0

Text · &

D&A Navy

#0D2137

Background

Surface

#0a1a2e

Cards / Panels

Loss Red

#EF4444

Negative / Down

DDL Studio Colors (for co-branded use)

DDL Navy

#0D1B2A

CottageHumble BG

Cream

#F5F1EB

CottageHumble Text

Crimson

#B23531

DDL Brand

Amber

#C49A3C

D&A Accent

Typography

Type System

Signal → Structure

Space Grotesk

DISPLAY / HEADINGS / UI

400 500 600 700

blindspot.bet · v1.0

JetBrains Mono

DATA / LABELS / CODE / META

300 400 500 600

not seeing.

Source Serif 4

ITALIC ACCENTS / EDITORIAL

400 italic 600

Logo System

Helix Mark + Wordmark

d&a analytics

blindspot · betting

signal → structure → edge

STACKED — DARK BG

blindspot.bet

HORIZONTAL — DARK BG

blindspot.bet

HORIZONTAL — LIGHT BG

Brand Voice

Tone & Copy Principles

What we sound like

Direct. No hedging. The data says what it says.
Analytical without being cold — we're on your side
Short sentences. Strong verbs. No filler.
Confident but not arrogant — the work proves it
We use "you" — this is personal finance, not a lecture

What we don't sound like

Hype-y or promotional — we're not selling dreams
Overly technical — the insight matters, not the math
Preachy about gambling — we're not your sponsor
Vague or hedged — "might" and "could" are weak
Generic SaaS — no "empower" or "unlock your potential"

Sample Copy

You're not losing. You're not seeing.

Hero · Primary headline

The house doesn't have better odds. It has better data.

Hero · Sub-headline

-8.2% ROI after 11pm. That's your blind spot.

Dashboard · Insight callout

built by two people who share actual DNA

Footer · Origin story

UI Components

Core Elements

Buttons

Badges

Win Open Pending Loss Early Access

Input

Tagline Lockup

signal → structure → edge

d&a analytics · powered by blindspot

Partner Lockup

D&A + Dropdown Logistics

blindspot.bet

·

A Dropdown Logistics product

·

dropdownlogistics.com

Brand Rules

Do / Don't

Do

Use Dave Green (#22C55E) as the dominant accent
Pair Space Grotesk headlines with JetBrains Mono data
Use Source Serif 4 italic for key emotional phrases
Dark backgrounds only — #0D2137 or deeper
Keep copy direct, short, data-grounded
Reference the D&A tagline: signal → structure → edge
Credit Dropdown Logistics in the footer

Don't

Use white or light mode backgrounds
Use Inter, Roboto, or system fonts
Use gold/amber as the primary accent (that's DDL)
Use purple gradients or generic AI aesthetics
Write hype copy — no "unlock", "empower", "supercharge"
Promote gambling — we track, we don't encourage
Separate the helix mark from the D&A identity