← Back to Projects
DDL Case Study · Analytics Engine

Graceful Beauty

A luxury bridal beauty operations engine — booking intelligence, artist utilization tracking, studio occupancy analytics, and pipeline management built on a star schema architecture.

Problem

A growing luxury bridal beauty studio managing 5 artists, 3 revenue streams, seasonal demand swings, and a booking pipeline — all tracked in scattered spreadsheets and DMs with no unified view.

Approach

DDL's dimensional engine: every booking becomes a fact row with client, artist, service, venue, period, and revenue stream dimensions — revealing utilization gaps, pipeline conversion rates, and capacity ceilings.

Deliverable

Multi-tab operations dashboard — overview KPIs, booking register, artist roster with utilization gauges, studio occupancy calendar, pipeline funnel with conversion rates, and full star schema documentation.

Overview

Key Performance Indicators

YTD Revenue
$187K
▲ 24% vs prior year
Bookings (90d)
47
▲ 12 vs same period LY
Avg Booking Value
$1,240
▲ 8% vs prior year
Artist Utilization
78%
Target: 80%
Client Satisfaction
4.9
138 reviews
Revenue Mix
On-Location
$116K
In-Studio
$45K
Rental
$26K
Seasonal Pattern
Jan
Feb
Mar
Apr
May
Jun
Jul
Aug
Sep
Oct
Nov
Dec
Peak Shoulder Off-Peak
Top Service Packages
Bridal Glam
$72K
Bridal Party
$51K
Trial Session
$24K
Special Event
$17K
Studio Session
$14K
Upcoming Bookings
22
Feb
Wedding — Party of 6
Bridal Glam + Bridal Party
Venue TBD · Lead + Senior · 7:00 AM
$2,850
25
Feb
Bridal Trial
Trial + Consultation
Studio · Lead Artist · 2:00 PM
$250
1
Mar
Wedding — Party of 9
Bridal Glam + Full Party
Event Space · Full Team · 5:30 AM
$4,100
5
Mar
Editorial Photoshoot
Styling (4 looks)
Studio · Lead + Editorial · 10:00 AM
$1,200
Artists

Artist Roster & Utilization

S
Lead Artist / Owner
Hair & Makeup · Bridal Specialist
Bookings
38
Utilization
86%
Rating
5.0
Revenue
$68K
M
Senior Artist
Hair & Makeup · Senior Artist
Bookings
29
Utilization
74%
Rating
4.9
Revenue
$48K
A
Editorial Specialist
Makeup · Editorial Focus
Bookings
22
Utilization
68%
Rating
4.9
Revenue
$35K
J
Texture Specialist
Hair · Updo & Texture Focus
Bookings
18
Utilization
62%
Rating
4.8
Revenue
$24K
R
Contract Artist
Hair & Makeup · On-Call
Bookings
12
Utilization
48%
Rating
4.8
Revenue
$12K
Booking Pipeline
14
New Inquiries
$18,200 potential · Avg 2.3 days to respond
9
Consultation Scheduled
$12,600 potential · 78% conversion rate
6
Trial Booked
$9,800 potential · 92% conversion rate
22
Confirmed & Deposited
$58,400 contracted · $23,360 deposits collected
Conversion Funnel
Inquiry → Consult
64%
Consult → Trial
78%
Trial → Booked
92%
Full Funnel
46%
Lead Sources
Instagram
42%
Referral
28%
Wedding Platform
16%
Google
9%
Other
5%
Schema

Dimensional Model

Fact_Bookings
booking_id · date_key · client_key · artist_key · service_key · venue_key · stream_key · revenue · deposit · party_size · status
Dim_ClientDim_ArtistDim_ServiceDim_VenueDim_PeriodDim_RevenueStreamDim_LeadSource
Engine Family
VetScheduleFact_Appointments
Drinks-O-SystemFact_Recipes
BlindSpotFact_Picks
Graceful BeautyFact_Bookings

The data changes. The engine doesn’t care.

Graceful Beauty · Operations Engine v1.0 · Built by DDL · 2026